Selling the Night
Selling The Night witnesses how ideas migrate from subculture to influence the creative industries. It searches for lessons in improving the value exchange between dance music and brands, seeking something more symbiotic and less parasitic. All the while, it celebrates what makes after-dark ideas so special – the unique and democratising role they play.
Author: Andy Crysell
Published:
Publisher: Velocity Press
Selling The Night is the first book to join the dots between club culture and the wider creative industries. Exploring links with advertising, tourism, gaming, design, fashion and beyond, it provides numerous fascinating touch points. It also considers how to keep club culture alive; its future role in shaping opportunities and nurturing creativity. The book hears from more than 100 DJs, promoters, marketers, academics, activists, archivists, policymakers, photographers, writers and designers, including New York disco legend Nicky Siano, DJ/producer/educator King Britt, Hacienda designer Ben Kelly, DJ and tastemaker Jamz Supernova and many more.
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