"What kinda music do you stock?!"
Cue a pregnant pause, deep breath and numerous mangled attempts to put our finger on it, then probably one of the following answers:
"Music you can dance to" ... or
"Think of BBC 6Music on a Saturday ... a bit of Huey, Gilles, Craig and Blessed Madonna all in one shop" ... or
"Music of black origin. Disco, house, hip hop, funk, soul and jazz, mixed up with electronica of any origin."
In time, the albums we stock will tell you all you need to know. And that's if the sounds coming out of our crystal-clear PMC speakers don't tell you first. But if our music doesn't send you out of the shop happier than when you came in, we'll have failed. Big time.